Strategic Product Marketing

This orchestrated approach enables smarter Go-to-Market

  • Deep understanding of the customer and the market to ensure products and services are appropriately positioned 
  • Ensure sales and marketing have necessary knowledge and materials enabling them to attract new customers
  • Confidence that your products and/or services will satisfy target audience needs and overcome their pain points
  • Ensure demand and adoption of products and/or services are on continuous rise, and that they remain relevant as markets evolve

And lights the path to commercial success

  • Customer Development - define target market. Understand potential customer
  • Positioning & Messaging document: Who is this product for? What does it do? Why is this product different from what’s out there?
  • Teach Positioning & Messaging - Get everyone on the same page. Get buy-in and teach key messages across the organisation
  • Launch Plan - typically involves  teams from across an organization, including traditional marketing, sales, support and more 
  • Launch content - Work with almost every team on everything from demo decks to product screenshots, sales materials, blog content, landing pages and website updates
  • Internal communication - Ensure the entire team is prepped and ready to go before launch. Everything from website readiness to making sure support can field calls
  • Launch - Ensure you're ready to adjust everything for a launch on the fly

Improve collaboration

Cross-group cooperation

Better equips key stakeholders across all disciplines to 

  • React quickly to the voice of the customer 
  • Ensure resonance with market needs across innovation and marketing
  • Create compelling stories to drive higher-performing content
  • Drive processes that lead to an improved customer-buying experience, including win/loss analysis, segmentation and sales enablement
  • Broaden internal and external inputs to optimize product strategy
  • Increase focus on Down-the-Funnel conversions
  • Develop a differentiated position from substitutes and alternatives
  • Map out distribution objectives, strategy, and corresponding sales tactics
  • Identify partners for creating awareness, interest, consideration, purchases, implementations and supporting customers