I provide product marketing and market development strategy consulting using a best practice led model built on competencies honed helping Fortune 500 software companies accelerate growth for 20 years.
I enable small digitally inspired companies to quickly and accurately identify, engage with, persuade, and profitably satisfy a growing customer base. I capture market, competitive and customer insights to devise effective go-to-market strategy; and introduce the framework, processes and capabilities to succeed.
My offering includes needs based segmentation, personalised positioning and messaging, content gap analysis and content creation, persona and account-based market engagement, evangelism, customer advocacy, and demand gen.
Positioning and propositions built on powerful evidence of efficiency gains and savings to help a high-value asset tracking solutions provider accelerate evolution from bespoke implementation to market challenger.
I delivered a comprehensive go-to-market plan and collaborated with marketing on a persona-focused integrated strategy for primary markets starting with the NHS. This underpinned content marketing for healthcare, utilities and T&L. As well as the proposition and enablement content to drive sales through a key corporate solutions consulting partner.